https://camorna.com/blog Plain-spoken notes for small-business owners on ads, leads and knowing what actually paid. en https://camorna.com/blog/is-buying-leads-worth-it https://camorna.com/blog/is-buying-leads-worth-it Mon, 21 Sep 2026 09:00:00 GMT Lead sites sell the same customer to several businesses at once, and you pay whether you win the job or not. Here is how to work out what a lead really costs you — and what to do instead. https://camorna.com/blog/the-decisions-behind-an-ad https://camorna.com/blog/the-decisions-behind-an-ad Fri, 18 Sep 2026 09:00:00 GMT Every ad tool promises an ad in minutes. None of them mention the decisions you have to make first — what to push, who to show it to, how much to spend, and whether it's working. https://camorna.com/blog/why-your-ad-platforms-disagree-with-your-till https://camorna.com/blog/why-your-ad-platforms-disagree-with-your-till Tue, 15 Sep 2026 09:00:00 GMT Add up the sales Google, Meta and TikTok each claim and you often get more than your till shows. Why every platform counts the same customer, and what to measure instead.