Blog
Getting customers, without the guesswork.
Plain-spoken notes for owners who are the whole marketing department — on ads, leads, and knowing what actually paid.
· 2 min read
Is buying leads worth it for a contractor?
Lead sites sell the same customer to several businesses at once, and you pay whether you win the job or not. Here is how to work out what a lead really costs you — and what to do instead.
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· 2 min read
Making the ad was never the hard part
Every ad tool promises an ad in minutes. None of them mention the decisions you have to make first — what to push, who to show it to, how much to spend, and whether it's working.
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· 2 min read
Why your ad platforms say you made more sales than you did
Add up the sales Google, Meta and TikTok each claim and you often get more than your till shows. Why every platform counts the same customer, and what to measure instead.
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