Working your leads, from first enquiry to customer

Leads is the list of people who reached out from your ads and chats. Every enquiry lands here, so nobody is left in an inbox you forgot to check.

Reading the list

Each row is one person. New ones are marked New customer enquiry, and anything that needs you is marked Needs attention. A Repeat customer label means they have been in touch before — Camorna keeps one person in one place rather than creating duplicates.

If nothing has arrived yet, the list says so. Once your ads are running it fills by itself.

Opening a lead

Select a lead to see everything about them: what they asked for, how they found you, their contact details, and any messages. From here you can:

• Mark as seen — so your team knows someone is handling it.
• Draft a reply — Camorna writes a short reply for you to read and send.
• Fix contact details — correct a name, phone number or email.
• Ask the chat about this lead — for example, "What did they ask for, and when?"

When a lead becomes a customer

Choose Became a customer, and enter how much they paid if you know it. This is the most useful thing you can tell Camorna: it is how it learns which ads bring in paying customers, rather than just enquiries.

Adding a lead by hand

Someone rang, or you took a name in person? Choose Add a lead. Give a phone number or an email — you need one to call them back, and it also shows whether they have reached out before. A lead you add yourself works like any other.

Archiving

Done with a lead, or no way to reach them? Archive it. It leaves the list but is never deleted — choose Show archived to see it again.

Ask instead of scrolling

You can simply ask Camorna: "Sum up this week's leads in a few lines," or "Which leads should I call first?"

Related

• Getting told about new leads
• Replying to a lead on WhatsApp